10 best market research tools in 2020

Market Research Tools for 2020

Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…

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A quick guide to captioning your videos on YouTube and Vimeo

Video captioning

Hosting video online is becoming an important part of doing business. YouTube and Vimeo are two of the best platforms to host on. But the big issue with these platforms is the sheer amount of competition you have for space. It’s crucial you find ways to optimise your videos’ visibility. To that end, captioning is…

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Voice recognition vs speech recognition: the difference and why they matter

voice recognition on a phone

The difference between voice recognition and speech recognition may seem arbitrary, but they are actually two key functions of virtual assistants. Essentially, voice recognition is recognising the voice of the speaker whilst speech recognition is recognising the words said.  This is important as they both fulfil different roles in technology. Voice recognition allows for security…

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Market research industry trends to watch in 2020

security camera to show watching market research trends

Market researchers are constantly looking for trends in other industries — but staying at the forefront of your own sector is just as important. With the industry continuing to grow, and data-driven decision-making taking on more cachet in every industry, there are great opportunities for forward-thinking market researchers.    To that end, we have put to…

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