Innovative market research techniques | 2020 update

Innovative Market Research Techniques

While staple market research techniques, including focus groups and competitor analysis, are still relevant to some extent, 2020 looks set to shake the market research industry up as much as it does any other field. Only by keeping on top of the latest trends do market researchers stand any chance at retaining innovation and, ultimately,…

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Speech recognition — when you should use it and when you shouldn’t


Transcribing data on your own can be a painstaking and time consuming process. In an age where there’s an app for virtually everything, speech recognition is a fast, convenient and affordable way to convert audio files to text.  Automated Speech Recognition (ASR) has become a ubiquitous presence in our lives. It powers our virtual assistants…

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How to manage the work from home calendar crush

Work from home

Calendar Crush is the inevitable growth in diarised audio or video interactions when working from home. When you work remotely seemingly every small conversation, that might usually happen over the desk or by the water cooler, becomes an appointment no shorter than 30 minutes in your calendar.  The result is a calendar that is back…

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