Why your Podcast needs Transcription
What is the benefit of transcribing my podcast?
There are primarily two key benefits in using audio transcription to get your podcast transcribed.
- Accessibility: Having transcription on a podcast broadens its accessibility to those who are learning English or who are hard of hearing; giving your user the flexibility to read the content when they don’t have access to the audio.
- SEO (Search Engine Optimization): Transcribing your podcast adds that magical layer that allows search engines like Google to crawl through the text, which makes the content of your podcast searchable. This transcript of the audio file complements the audio and, by having the two together will boost your podcast’s ranking. It for exactly this reason why you see the most popular videos on YouTube videos all have closed captions (basically a transcript for video); the same goes for podcasts.
Who uses Podcast Transcription?
Anyone putting content online… Aside from the obvious, that it can make you audio or video more accessible as text; it has now become common practice by those involved in podcast hosting to publish the transcript alongside the video or podcast, in order to get the added benefit of both accessibility & SEO.
Digital Marketing Agencies: The most powerful example of this I think is Moz.com (the largest community of SEOs on the planet), they practice what they preach “Moz.com – The Not-So-Secret Value of Podcast Transcripts“. You will see that every one of their blogs starts as a podcast or video podcast, but also has the video transcript published below it. They claim +15% increase in organic traffic, +50% keyword lift!
Media Production Agencies have been using transcription for editing audio & video for years. It allows them to find the core content quickly and to lift key quotes from the audio. Transcription allows new listeners to skim-read the audio before listening which saves them time – adding real value to your podcast episodes.
Hopefully, it’s clear, that making podcast transcription a function of your publishing process, will help you grab a bigger audience online. This, in turn, builds the value of your website for search engines like Google and Bing as they index your podcast transcripts and include them in their results for new searches.
How to transcribe your podcasts easily.
You have two choices really, you can use a professional human transcription service or an automated transcription service. Both work in the same way:
- Download your audio or video.
- Upload your audio to a professional podcast transcription company like Take Note or TranscribeMe. Or you can try using a service that produces automatic transcriptions like Google’s Live Transcribe.
- Download the transcript and publish!
How to ensure you get an accurate transcript of your podcast?
Any accurate transcription you’ve read would most likely have been professionally transcribed. Automatically transcribed content is common for channels like YouTube, but unless your content is very clearly pronounced and only the most commonly recognised words used, the auto scribe will transcribe your audio incorrectly making you look unprofessional. Any audio with multiple speakers, strong accents, sound effects or technical terminology will likely suffer if solely left to AI transcription.
However many services that offer an automatic transcription feature, will offer a free trial, so you can just give it a go… Try uploading a 30 minutes video file to someone like Temi as a test, then read the transcript word for word to get an idea of the quality.
If the accuracy is not up to scratch, and you looking for a proper transcription service, to get the best, you need to focus on quality.