Join Take Note at the Quirk’s Event New York

New York Street Scene

20-21 July 2022   

 

This week, hundreds of market research and insights professionals will gather to discuss the latest trends, hottest topics and largest challenges faced by the industry at the Quirk’s Event New York.

Join our very own CEO, David Abbott, as he leads a session as part of the conference to provide a fresh perspective on how privacy demands are reshaping the future of market research.

 

David Abbott, CEODavid will discuss how Take Note’s own research has revealed that security and compliance are now the highest priority for market researchers, especially when it comes to utilising transcription.

The increase in importance is reflected in the growing awareness of privacy amongst consumers and the expansion of privacy legislation in the US and around the world. This trend has wider implications for the market research industry, which relies on consumer trust to deliver robust research. It’s something that we all need to work on together to protect the reputation of the Market Research sector and ensure consumer participation now and in the future.

 

As we face a period of huge change with economic pressures, a move to hybrid work and ever-shifting consumer demands, there is a lot to unpack on how this will affect the industry and its ability to provide insights that help businesses navigate the changing landscape and make informed decisions.  

Events, such as Quirk’s New York, provide a wonderful opportunity for researchers to get together to collectively explore solutions to the demands the industry is facing. Quirk’s is also packed full of inspiration, as insights will be delivered by professionals from the likes of Twitter, Microsoft, The New York Times Advertising and Visa. Attendees will learn and share innovative research techniques and witness the power of research through enlightening case studies. 

 

Take Note’s session details:

David Abbott will be speaking in Room 2 of the Javits Center – Hall 1E, located at 429 11th Avenue from 1:00 pm – 1:30 pm on Thursday, July 21. 

 

Key takeaways from his talk will include: 

  1. The implications of privacy and security on research methodology. 
  2. The impact of the increasing privacy legislation in the US. 
  3. How security and compliance can be a positive differentiator. 

 

David will also share how as a UK-based company, Take Note had to adapt to the introduction of GDPR and has continued to invest in policies, processes, people and technology to deliver secure transcription to our global client base.  As well as allowing the business to be compliant, this has also proven to be a key differentiator within the transcription market.

There is often a burden on individual researchers to ensure the safety of their data, so Take Note has instead adopted a framework to ensure our service is not only secure but a pleasure to use. David will be sharing how you can implement this approach to stay on the right side of legislation and drive trust with consumers, clients and your teams.  

All attendees who join us will be able to claim one hours’ worth of free Intelligent Verbatim transcription. 

 

Find us in the exhibit hall for more insights

Alongside a compelling agenda of thought-leadership sessions is a vibrant expo hall where Take Note will host visitors in its booth. We look forward to meeting market researchers, leading suppliers to the sector, and networking with friends, old and new.  

You can find us at Booth #306, where we’ll be on hand to demonstrate our unique Intelligent Verbatim transcription service that has been designed specifically for researchers. It’s the perfect choice for all your IDIs and focus groups. The participants’ contribution is captured in full, with the moderator’s input summarized for easier review – helping you get to the insight faster. 

As part of our easy online ordering service through our dedicated encrypted portal, you can select from a series of options to get the ideal transcript for your requirements. Simply upload the audio or video of your session, select the relevant options and choose a pay-as-you-go service or apply for a business account. 

Customization options include:

  • Quotes – our expert transcribers will highlight interesting and important quotes to help fast-track the analysis process 
  • US English – to reflect the participant’s location
  • Speaker ID – to keep track of who said what during conversations 
  • Anonymization – is another way we are supporting our clients with privacy.  

 

All our transcripts are provided with 99% accuracy and turnaround time guarantees, for any project of any size.  

You can see how easy it is to use our secure portal firsthand and discover more about our #SecureTranscription service. 

Plus, just for fun, we’re hosting a contest where you can see if you can beat the professionals in our speed typing test! Your mission, should you choose to accept it, is to try and top an epic 148 words per minute which has been set by one of our experienced transcribers. 

 

What else is on offer at Quirk’s? 

This year looks set to not only deliver heaps of inspiration but practical tips that can help us to continue to evolve. And, it’s nice to see some of our clients leading the way on the agenda. 

‘How opinion shapes the future and foresight’ from Matt Carmichael, Ipsos, has caught our eye. The session promises a closer look at the growing discipline of foresight and how our opinions today shape the way we think about the future. It looks set to be a fascinating session that highlights just one of the many applications of Market Research today.  

We’re also intrigued to hear how brands such as Nissan and Colgate-Palmolive are developing strategies aligned to brand purpose. The consumer focus on social issues, sustainability and the actions of brands has never been greater, which has forced brands to look at their values, actions and how they communicate them to consumers. This joint session with GfK looks set to be a thought-provoking discussion. 

Attendees to the event will also learn more about the technology that’s shaping how research and analysis are conducted, the latest consumer trends and how we continue to adapt to the challenge of delivering high-quality insight at an ever-increasing pace. 

 

We hope to see you there, but if you can’t make it in person, feel free to reach out to explore more about our transcription solutions for market research. 

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Kat Hounsell