Video Research Platforms for Market Researchers 2021

Person taking notes in front on a video interview

What are the leading Video Research Platforms in 2021?  Video has been used in qualitative research for many years. Recording focus groups or interviews are commonplace and it’s a trend that continues to grow. The advancements in technology and the ability to capture video content anywhere, at any time, has spurred the uptake of feedback via video, including mobile video ethnography and the expansion into quantitative research with video capture in surveys.  

The pandemic hit the pause button on face to face research which accelerated the adoption and growth of video research, as the need for insights didn’t diminish, in fact, it was arguably stronger than ever.

Video is an extremely rich medium with people typically saying more than they would type. It also has the unique ability to convey emotions and provide additional context based on what people are doing, where they are and their environment. It’s easy to see why video is so appealing to Market Researchers.

Video is also a captivating medium for sharing stories and can help stakeholders to understand, engage and empathize with their customers – a far cry from the death by PowerPoint days. However, video based content does pose some unique practical challenges:

  • Large file sizes can make it difficult to collect, manage and store feedback. 
  • Video is arduous and time-consuming to search and analyse.
  • The content needs curating and editing into a story before sharing.

This is where technology can help, to not only capture content but also provide a way to analyse that content quickly and easily. And, luckily there are some video research platforms that have been designed specifically for that purpose.

Here we outline the best video research platform for Market Researchers on the market in 2021.

Big Sofa Logo

Big Sofa Technologies

‘We don’t always do what we say, and we certainly don’t always know what we do!’

Big Sofa Technologies specialise in harnessing the power of video to capture authentic real-life behaviour, in the places it happens naturally. Their video research platforms enables you to explore the unique combination of human stories and hard data to better understand people, behaviours and opportunities.

Services include:

Visual Insight System – benefit from the Big Sofa’s technology video platform to interpret and analyze your content through a combination of AI, machine learning and human understanding. This means your content becomes searchable and for trend analysis and patterns. Available both for Big Sofa captured content or uploading pre-existing material.

Lifestream – provides you with a real-time window into real-life behaviours and removes the bias that can come from researchers and facilities. Allowing you to see the live video via live stream into people’s real homes on a global scale.

Lifeshare – uses the power of mobile to capture real-life situations and experiences, where they happen, as they happen. Including in the home, in stores at the shelves, and in cars.

Features & Functionality Highlights

  • Community tools such as commenting and sharing for easy collaboration
  • Strong security credentials – ISO 27001 certification, obfuscation services for anonymity, GDPR compliant
  • DIY, supported projects or consultant managed

Further details can be found at


FocusVision – A Forsta brand 

FocusVision Video Insights prides itself on being a complete video management solution providing you with the ability to collect, analyze, report, as well as store research videos. A range of services is available to cover both qualitative and quantitative projects and the interface allows you to easily navigate your content including archived videos and clips and showreels you’ve created.


FocusVision Decipher – integrate video open-end questions into your online surveys. Providing an easy way for customers to feedback in their own words.

FocusVision InterVu – created specifically for video interviews and focus groups, with research-led features such as a virtual backroom, break-out rooms, polls, screen share and mark-up options. Easy to use for both researchers and participants.

FocusVision Revelation – a one-stop online qualitative research solution with tools and features to build a community of customers and allow them to share their lives in a mobile diary style

Features & Functionality Highlights

  • Support available with a professional research services programming team, project management
  • Collaboration tools
  • Secure share links

Discover further information on their video research platform at


Medallia LivingLens

LivingLens focuses on unlocking the power of video insights with a wide range of content recognition and video analytics tools, allowing you to get to the rich feedback that video provides, faster.

They offer a range of API integrations and capture tools to help you make the most of both existing and newly collected video feedback. 

AI and machine learning tools analyze content in a flash and allow you to dig deep into speech, sentiment, emotions, themes, objects and activity, providing valuable context to the feedback. The platform also provides the ability to create showreels and data reports, bringing that all-important human element to feedback and bringing the voice of the customer to life.

Audio Transcription Quote CTA

Features & Functionality Highlights

  • Import Zoom Cloud recordings
  • HIPAA compliant
  • Suitable for a wide range of research types including CX, surveys, video ethnography and focus groups

For more information visit their website at



VoxPopMe help companies become more connected to their customers through video surveys. They specialise in video feedback on a quantitative scale.

The service allows you to capture video content from consumers no matter where they are in the world. Feedback can be gained via your own audience or through Voxpopme’s On Demand Community.

The platform automatically analyses qualitative feedback on a large scale. You can uncover the key insights quickly and easily and use the platform to share consumer video stories within your organisation, helping you to deliver better, more engaging stories.

Features & Functionality Highlights

  • On-Demand online community for a video ready sample
  • Free 14-day trial available
  • Integration with your CX program

Find out more at

Watch Me Think

Watch Me Think offers a managed qualitative video solution enabling clients to understand behaviour through mobile ethnography. Video is captured by participants using portable and wearable devices allowing a wide range of activities to be observed, both in and out of the home. Self-filming means that moderators aren’t present and therefore don’t intrude on the natural behaviour.

Watch Me Think is able to work globally, boasting projects conducted in over 64 countries so far.

Key Methodologies:

Watch & Ask – Participants answer your questions as they film themselves carry out specific tasks, providing narration and explanation of their actions as they go.

Watch – This service is simply about observing, with the approach aiming to emulate natural behaviour as much as possible. Participants perform the task as they normally would except that it’s captured on video.

Watch then ask – This is a 2-step approach whereby participants carry out a task as usual which is captured on video. They are then asked to record themselves as they watch the footage back and provide commentary explaining what they are doing and why.

Features & Functionality Highlights

  • Fully managed solution including participant recruitment, quality control and insight reports
  • Packaged solutions for qualitative behavioural research, integrating customer closeness programmes and bringing insights to life with video
  • IOS & Android apps available for easy participation by consumers

Learn more about Watch me Think at


That concludes our round-up of the best video research platforms available in 2021. Hopefully, this has helped you to learn more about the options available and which one might be right for you.

Whether you’re using a video research platform or a more manual approach, transcripts are key to working effectively with video, both at the analysis stage and when sharing clips and showreels. The ability to search content, identify themes and analyse sentiment in speech is reliant on a transcript of that content. The accuracy of the transcription directly impacts the quality of the subsequent analysis. Poor accuracy leads to poor analysis.

We provide high-quality transcripts with guaranteed accuracy and delivery times which are perfect for your next Market Research project.

Kat Hounsell