Webinar: Join Us to Discover How Privacy Trends Are Changing the World of Insights
Sending an email to the wrong person or keeping data on your desktop ‘just in case’ you might need easy access to it happens far too often in the business and insights world. However, the stakes are becoming even higher when dealing with sensitive, confidential and personal information. With additional legislation and rulings about data protection and privacy expected to come, changes will impact how you do business.
On September 15th, Take Note’s CEO, David Abbott, will join an important live discussion to tackle these very topics. The free live webinar, Securing the Frontiers: Privacy Trends Changing the World of Insights will feature Abbott, as well as experts on data privacy from Generation1.ca, INQ Consulting, Canadian Civil Liberties Association and the International Association of Privacy Professionals (IAPP).
Join this timely discussion as we explore:
- Europe’s GDPR, as it faces both praise and critiques
- New legislation in Canada and what it means for balancing personal rights with organisational interests
- Privacy reform developments in the US
- What to expect across sectors and how it will impact insights
Hear from leading data privacy experts
This webinar will provide attendees with the unique opportunity to hear from speakers based in different global regions to provide their observations and projections to help future-proof your insight generation.
Each speaker will cover best practices, tips, and offer practical advice.
- David Abbott, CEO, Take Note, UK – Sharing the Burden: PII Protection, Cookie Control and the Role of Jurisdiction
- Jamila Enta, Manager, Privacy Ready, INQ Consulting, Canada – How to Establish a Privacy Management Program for Your Corporate and Insights Functions
- Brenda McPhail, Director, Privacy, Technology & Surveillance Program, Canadian Civil Liberties Association – Best Practices in Managing Privacy Protection with Organizational Interests
- Cobun Zweifel-Keegan, CIPP/US, CIPM, Managing Director, International Association of Privacy Professionals, Washington DC – Impending US Privacy Reform and the Data Industries
- Arundati Dandapani, MLITT, CAIP, CIPP/C; Founder, Generation1.ca – Your host and moderator
An event stemming from the new wave of privacy laws
It is projected that 75% of the world will be under some form of comprehensive privacy law by the end of 2022. Adapting to new regulations that seep into all areas of business constitutes a significant challenge for organisations. In 2018, the UK started operating under the GDPR framework which represented a large shift for all businesses in how data is collected, processed, and stored.
As you might expect with privacy regulations, the focus is on the data subjects. We’ll explain how companies outside the EU still need to abide by GDPR when dealing with EU data subjects and the same will apply to other regulations. Understanding the global perspective is key to maintaining compliance and avoiding confusion when handling information from data subjects on a global scale. You need to be aware of all the regulations that could apply to your business, not just those of your own country. Trying to deploy different processes for specific data subjects injects a layer of complexity that could be handled by working within the strictest limits instead.
Since the introduction of GDPR, many companies have been hit with eye-watering fines when deemed to have fallen foul of the regulations. Understanding the framework in detail is critical to ensuring your workflows, processes and systems are geared up for compliance. David will be offering the GDPR perspective and the lessons that can be taken forward by other territories that are now seeing more stringent regulations coming into force.
Staying on the right side of the law and avoiding fines is clearly important, but for the Market Research industry, it only tells part of the story. Trust is a vital component that affects the willingness of people to take part in research that can’t be overlooked.
Responding to today’s privacy-aware culture
Alongside increasing regulation there is also greater awareness among individuals of the value of their data and growing concerns about who has access to it and how it might be used. In a privacy-aware era, the perceptions of the public will affect response rates, the openness of feedback and the willingness to grant access to certain information.
87% of consumers would rather stop doing business with a brand altogether than provide personal information that they deem irrelevant or unnecessary. This statistic is a stark reminder that as an industry there is a risk of being placed in the ‘irrelevant’ or ‘unnecessary’ bucket by the public.
We’ll showcase how continuing to build trust with respondents by being transparent and providing engaging experiences is becoming increasingly important. But, it’s not all doom and gloom, changing perceptions and regulations can also be a catalyst for good practices, ensuring researchers really think about what they’re trying to achieve and only collecting the necessary information.
Explore a proactive approach to compliance
Alongside rethinking how to communicate and interact with participants and respondents, there are practical considerations too. The event will explore how understanding the classification of the data you hold on individuals is vital, as well as how it is stored and how long it is kept are all essential for maintaining compliance.
For example, under GDPR data access rights and the right to be forgotten mean companies must be able to find and share what information they hold on an individual and be able to remove that data if requested. A clear trail of how the data was gathered and why it was needed are key pieces of information. The ability to adhere to these regulations had an obvious impact on research operation practices.
Recent years have seen accelerated digital transformation across sectors fuelled by the necessity created by the pandemic. Although technology can often support security and privacy initiatives, its rapid adoption created a gap in compliance for many organisations that needs to be closed.
Adapting processes and workflows takes careful planning and time – best not left to the last minute. The webinar will provide you with checklists and valuable tips on how to prepare and take a pragmatic approach to becoming compliant. Speaking from experience, David will draw on learnings from ensuring Take Note was GDPR compliant and developing a Secure Transcription service.
Register today to receive the link to join us live on Zoom on September 15th at 10 am EST.