Market Research Tools for 2020

Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…

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Video captioning

Hosting video online is becoming an important part of doing business. YouTube and Vimeo are two of the best platforms to host on. But the big issue with these platforms is the sheer amount of competition you have for space. It’s crucial you find ways to optimise your videos’ visibility. To that end, captioning is…

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voice recognition on a phone

The difference between voice recognition and speech recognition may seem arbitrary, but they are actually two key functions of virtual assistants. Essentially, voice recognition is recognising the voice of the speaker whilst speech recognition is recognising the words said.  This is important as they both fulfil different roles in technology. Voice recognition allows for security…

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security camera to show watching market research trends

Market researchers are constantly looking for trends in other industries — but staying at the forefront of your own sector is just as important. With the industry continuing to grow, and data-driven decision-making taking on more cachet in every industry, there are great opportunities for forward-thinking market researchers.    To that end, we have put to…

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productivity hacks clock showing time ticking by

January is over. You’ve kicked off your initiatives for 2020 and business is looking good. As a result it can be the busiest time of the year and critical for early momentum. Take a look at these 9 productivity hacks to ensure you get a headstart without a headache. 1. Use the pomodoro technique Even…

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eveyrthing is connected market research technology

Since the introduction of the iPhone, technology has moved at a breakneck pace. Whilst some traditional methods still work in contextualising data — such as getting transcriptions — much of the market research sphere is in flux. We see new roles rising while old ones disappear. Focus groups are becoming digital, real time data is…

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If you’ve just started looking for transcription services online, you will immediately confront a horde of providers and transcription types. Although the specifics between different transcription services matter, it can be hard to see the forest for the trees.  In reality, there are three main types of transcription service available online that you need to…

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a phone in an office

They say that knowledge is power. But in the business world, information is power. Your data, and how it’s interpreted and applied, is crucial for strategic decision making. To get the most out of their data, businesses understand the importance of identifying the right KPIs to achieve specific strategic goals. They also know that useful…

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Instagram videos

With around a billion monthly active users and a global reach, it’s no wonder more and more businesses are choosing to post videos on Instagram. It’s a dynamic and visually led platform that’s highly conducive to the kind of immersive brand storytelling that businesses value. As well as the ability to post photos and videos,…

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