Posts by Take Note
2020 update on transcription services: what do market research partners value?
Market research requires the gathering of large volumes of qualitative and quantitative data and mining that data for high-quality actionable insights is a real challenge. Transcription services have long played a significant part in helping with this. They assist the market research industry in managing its data and getting the most value from it while…
Read More10 best market research tools in 2020
Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…
Read MoreA quick guide to captioning your videos on YouTube and Vimeo
Hosting video online is becoming an important part of doing business. YouTube and Vimeo are two of the best platforms to host on. But the big issue with these platforms is the sheer amount of competition you have for space. It’s crucial you find ways to optimise your videos’ visibility. To that end, captioning is…
Read MoreVoice recognition vs speech recognition: the difference and why they matter
The difference between voice recognition and speech recognition may seem arbitrary, but they are actually two key functions of virtual assistants. Essentially, voice recognition is recognising the voice of the speaker whilst speech recognition is recognising the words said. This is important as they both fulfil different roles in technology. Voice recognition allows for security…
Read MoreMarket research industry trends to watch in 2020
Market researchers are constantly looking for trends in other industries — but staying at the forefront of your own sector is just as important. With the industry continuing to grow, and data-driven decision-making taking on more cachet in every industry, there are great opportunities for forward-thinking market researchers. To that end, we have put to…
Read More9 productivity hacks for working smarter in 2020
January is over. You’ve kicked off your initiatives for 2020 and business is looking good. As a result it can be the busiest time of the year and critical for early momentum. Take a look at these 9 productivity hacks to ensure you get a headstart without a headache. 1. Use the pomodoro technique Even…
Read More4 ways technology impacts market research
Since the introduction of the iPhone, technology has moved at a breakneck pace. Whilst some traditional methods still work in contextualising data — such as getting transcriptions — much of the market research sphere is in flux. We see new roles rising while old ones disappear. Focus groups are becoming digital, real time data is…
Read More3 types of transcription services online
If you’ve just started looking for transcription services online, you will immediately confront a horde of providers and transcription types. Although the specifics between different transcription services matter, it can be hard to see the forest for the trees. In reality, there are three main types of transcription service available online that you need to…
Read MoreEverything You Need to Know About Recording Phone Calls
They say that knowledge is power. But in the business world, information is power. Your data, and how it’s interpreted and applied, is crucial for strategic decision making. To get the most out of their data, businesses understand the importance of identifying the right KPIs to achieve specific strategic goals. They also know that useful…
Read More3 Ways to Add Captions to Instagram Videos (and why you should)
With around a billion monthly active users and a global reach, it’s no wonder more and more businesses are choosing to post videos on Instagram. It’s a dynamic and visually led platform that’s highly conducive to the kind of immersive brand storytelling that businesses value. As well as the ability to post photos and videos,…
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