Posts by Take Note
The Best Market Research Methods in 2020
Market research is a field that is constantly changing — an ever-adapting group working to understand what modern-day customers are looking for. There are a wide variety of methods available for use when your company is looking for the most useful information from consumers. However, there is one important factor to keep in mind. When…
Read MoreInnovative market research techniques | 2020 update
While staple market research techniques, including focus groups and competitor analysis, are still relevant to some extent, 2020 looks set to shake the market research industry up as much as it does any other field. Only by keeping on top of the latest trends do market researchers stand any chance at retaining innovation and, ultimately,…
Read MoreSpeech recognition — when you should use it and when you shouldn’t
Transcribing data on your own can be a painstaking and time consuming process. In an age where there’s an app for virtually everything, speech recognition is a fast, convenient and affordable way to convert audio files to text. Automated Speech Recognition (ASR) has become a ubiquitous presence in our lives. It powers our virtual assistants…
Read MoreHow to manage the work from home calendar crush
Calendar Crush is the inevitable growth in diarised audio or video interactions when working from home. When you work remotely seemingly every small conversation, that might usually happen over the desk or by the water cooler, becomes an appointment no shorter than 30 minutes in your calendar. The result is a calendar that is back…
Read More2020 update on transcription services: what do market research partners value?
Market research requires the gathering of large volumes of qualitative and quantitative data and mining that data for high-quality actionable insights is a real challenge. Transcription services have long played a significant part in helping with this. They assist the market research industry in managing its data and getting the most value from it while…
Read More10 best market research tools in 2020
Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…
Read MoreA quick guide to captioning your videos on YouTube and Vimeo
Hosting video online is becoming an important part of doing business. YouTube and Vimeo are two of the best platforms to host on. But the big issue with these platforms is the sheer amount of competition you have for space. It’s crucial you find ways to optimise your videos’ visibility. To that end, captioning is…
Read MoreVoice recognition vs speech recognition: the difference and why they matter
The difference between voice recognition and speech recognition may seem arbitrary, but they are actually two key functions of virtual assistants. Essentially, voice recognition is recognising the voice of the speaker whilst speech recognition is recognising the words said. This is important as they both fulfil different roles in technology. Voice recognition allows for security…
Read MoreMarket research industry trends to watch in 2020
Market researchers are constantly looking for trends in other industries — but staying at the forefront of your own sector is just as important. With the industry continuing to grow, and data-driven decision-making taking on more cachet in every industry, there are great opportunities for forward-thinking market researchers. To that end, we have put to…
Read More9 productivity hacks for working smarter in 2020
January is over. You’ve kicked off your initiatives for 2020 and business is looking good. As a result it can be the busiest time of the year and critical for early momentum. Take a look at these 9 productivity hacks to ensure you get a headstart without a headache. 1. Use the pomodoro technique Even…
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