market research methods

Market research is a field that is constantly changing — an ever-adapting group working to understand what modern-day customers are looking for. There are a wide variety of methods available for use when your company is looking for the most useful information from consumers. However, there is one important factor to keep in mind. When…

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Innovative Market Research Techniques

While staple market research techniques, including focus groups and competitor analysis, are still relevant to some extent, 2020 looks set to shake the market research industry up as much as it does any other field. Only by keeping on top of the latest trends do market researchers stand any chance at retaining innovation and, ultimately,…

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ASR

Transcribing data on your own can be a painstaking and time consuming process. In an age where there’s an app for virtually everything, speech recognition is a fast, convenient and affordable way to convert audio files to text.  Automated Speech Recognition (ASR) has become a ubiquitous presence in our lives. It powers our virtual assistants…

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Work from home

Calendar Crush is the inevitable growth in diarised audio or video interactions when working from home. When you work remotely seemingly every small conversation, that might usually happen over the desk or by the water cooler, becomes an appointment no shorter than 30 minutes in your calendar.  The result is a calendar that is back…

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Market Research Tools for 2020

Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…

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Video captioning

Hosting video online is becoming an important part of doing business. YouTube and Vimeo are two of the best platforms to host on. But the big issue with these platforms is the sheer amount of competition you have for space. It’s crucial you find ways to optimise your videos’ visibility. To that end, captioning is…

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voice recognition on a phone

The difference between voice recognition and speech recognition may seem arbitrary, but they are actually two key functions of virtual assistants. Essentially, voice recognition is recognising the voice of the speaker whilst speech recognition is recognising the words said.  This is important as they both fulfil different roles in technology. Voice recognition allows for security…

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security camera to show watching market research trends

Market researchers are constantly looking for trends in other industries — but staying at the forefront of your own sector is just as important. With the industry continuing to grow, and data-driven decision-making taking on more cachet in every industry, there are great opportunities for forward-thinking market researchers.    To that end, we have put to…

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productivity hacks clock showing time ticking by

January is over. You’ve kicked off your initiatives for 2020 and business is looking good. As a result it can be the busiest time of the year and critical for early momentum. Take a look at these 9 productivity hacks to ensure you get a headstart without a headache. 1. Use the pomodoro technique Even…

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