A quick guide to captioning your videos on YouTube and Vimeo

Video captioning

Hosting video online is becoming an important part of doing business. YouTube and Vimeo are two of the best platforms to host on. But the big issue with these platforms is the sheer amount of competition you have for space. It’s crucial you find ways to optimise your videos’ visibility. To that end, captioning is…

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Voice recognition vs speech recognition: the difference and why they matter

voice recognition on a phone

The difference between voice recognition and speech recognition may seem arbitrary, but they are actually two key functions of virtual assistants. Essentially, voice recognition is recognising the voice of the speaker whilst speech recognition is recognising the words said.  This is important as they both fulfil different roles in technology. Voice recognition allows for security…

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Market research industry trends to watch in 2020

security camera to show watching market research trends

Market researchers are constantly looking for trends in other industries — but staying at the forefront of your own sector is just as important. With the industry continuing to grow, and data-driven decision-making taking on more cachet in every industry, there are great opportunities for forward-thinking market researchers.    To that end, we have put to…

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4 ways technology impacts market research

eveyrthing is connected market research technology

Since the introduction of the iPhone, technology has moved at a breakneck pace. Whilst some traditional methods still work in contextualising data — such as getting transcriptions — much of the market research sphere is in flux. We see new roles rising while old ones disappear. Focus groups are becoming digital, real time data is…

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3 types of transcription

If you’ve just started looking for transcription services online, you will immediately confront a horde of providers and transcription types. Although the specifics between different transcription services matter, it can be hard to see the forest for the trees.  In reality, there are three main types of transcription service available online that you need to…

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3 Ways to Add Captions to Instagram Videos (and why you should)

Instagram videos

With around a billion monthly active users and a global reach, it’s no wonder more and more businesses are choosing to post videos on Instagram. It’s a dynamic and visually led platform that’s highly conducive to the kind of immersive brand storytelling that businesses value. As well as the ability to post photos and videos,…

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6 Advantages of Transcribing an Interview

interview

Regardless of your industry, the chances are that interviews play a large part in what you do. Employers regularly interview applicants, while researchers conduct interviews with experts, test subjects, and more. You may even be a journalist who needs to interview different kinds of people on a regular basis. For each interview, a reliable transcript…

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4 Audio Compression Tips: How to Share Audio Files Online

audio compression

There are many reasons why your business may wish to send, receive and share high-quality audio files. You may, for example, need to send a lengthy audio file away to be transcribed by a professional transcription service to make it quicker and easier to access the data within. Or perhaps you want to to get…

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5 Steps for Meeting Accessibility Standards for Video Content

video content accessibility

If you use video content on your business website and social media platforms, as most businesses do, you need to ensure that it complies with the Web Content Accessibility Guidelines (WCAG).  People with disabilities face certain barriers when using the internet, and particularly when viewing video content. If you don’t create content that is accessible…

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How to Add Captions to Video: a No-Nonsense Guide to Subtitling

Subtitling guide captions

The reasons for getting into the video content game as we edge ever closer to the 2020s are becoming increasingly self-evident. Video content lends itself very well to an era where the majority of people access the internet primarily through a mobile device and / or a social platform. But for video content to be…

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