Innovative market research techniques | 2020 update

Innovative Market Research Techniques

While staple market research techniques, including focus groups and competitor analysis, are still relevant to some extent, 2020 looks set to shake the market research industry up as much as it does any other field. Only by keeping on top of the latest trends do market researchers stand any chance at retaining innovation and, ultimately,…

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Speech recognition — when you should use it and when you shouldn’t

ASR

Transcribing data on your own can be a painstaking and time consuming process. In an age where there’s an app for virtually everything, speech recognition is a fast, convenient and affordable way to convert audio files to text.  Automated Speech Recognition (ASR) has become a ubiquitous presence in our lives. It powers our virtual assistants…

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10 best market research tools in 2020

Market Research Tools for 2020

Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…

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A quick guide to captioning your videos on YouTube and Vimeo

Video captioning

Hosting video online is becoming an important part of doing business. YouTube and Vimeo are two of the best platforms to host on. But the big issue with these platforms is the sheer amount of competition you have for space. It’s crucial you find ways to optimise your videos’ visibility. To that end, captioning is…

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Voice recognition vs speech recognition: the difference and why they matter

voice recognition on a phone

The difference between voice recognition and speech recognition may seem arbitrary, but they are actually two key functions of virtual assistants. Essentially, voice recognition is recognising the voice of the speaker whilst speech recognition is recognising the words said.  This is important as they both fulfil different roles in technology. Voice recognition allows for security…

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Market research industry trends to watch in 2020

security camera to show watching market research trends

Market researchers are constantly looking for trends in other industries — but staying at the forefront of your own sector is just as important. With the industry continuing to grow, and data-driven decision-making taking on more cachet in every industry, there are great opportunities for forward-thinking market researchers.    To that end, we have put to…

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9 productivity hacks for working smarter in 2020

productivity hacks clock showing time ticking by

January is over. You’ve kicked off your initiatives for 2020 and business is looking good. As a result it can be the busiest time of the year and critical for early momentum. Take a look at these 9 productivity hacks to ensure you get a headstart without a headache. 1. Use the pomodoro technique Even…

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4 ways technology impacts market research

eveyrthing is connected market research technology

Since the introduction of the iPhone, technology has moved at a breakneck pace. Whilst some traditional methods still work in contextualising data — such as getting transcriptions — much of the market research sphere is in flux. We see new roles rising while old ones disappear. Focus groups are becoming digital, real time data is…

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3 types of transcription services online

If you’ve just started looking for transcription services online, you will immediately confront a horde of providers and transcription types. Although the specifics between different transcription services matter, it can be hard to see the forest for the trees.  In reality, there are three main types of transcription service available online that you need to…

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Everything You Need to Know About Recording Phone Calls

a phone in an office

They say that knowledge is power. But in the business world, information is power. Your data, and how it’s interpreted and applied, is crucial for strategic decision making. To get the most out of their data, businesses understand the importance of identifying the right KPIs to achieve specific strategic goals. They also know that useful…

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