Take Note Win ‘Best Support Services’ at the MRS Oppies

MRS Oppies Best Support Services Winner

We’re chuffed to bits that we’ve been named the ‘Best Support Services’ at the 2021 MRS Operations Awards – affectionately known as the Oppies! If you’re not familiar with the awards, they’re annual honours designed to celebrate the operations professionals providing solutions to the Market Research sector, hosted by the Market Research Society (MRS) here…

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MRS Operations Awards Finalists 2021

MRS Oppies Finalists Badge with image of award

Let’s start with a bit of background…The Market Research Society Operations Awards are annual awards designed to celebrate the operations professionals in the sector – Hurrah! If we’re honest, operations can get a bit overlooked but they are vital to the research industry running smoothly, so it’s wonderful to see some awards dedicated to them.…

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Video Research Platforms for Market Researchers 2021

Person taking notes in front on a video interview

What are the leading Video Research Platforms in 2021?  Video has been used in qualitative research for many years. Recording focus groups or interviews are commonplace and it’s a trend that continues to grow. The advancements in technology and the ability to capture video content anywhere, at any time, has spurred the uptake of feedback…

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The Rise Of Video Usage For Market Research

Video use for Market Research Fast-Tracked in 2020

The Rise Of Video Usage For Market Research Back in December 2019, when we could still meet and Corona was just a beer, we conducted a survey amongst our Market Research customers to get their view on the trends they were seeing in the industry. It was clear. Video was already on the rise: %…

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The Best Market Research Methods in 2020

market research methods

Market research is a field that is constantly changing — an ever-adapting group working to understand what modern-day customers are looking for. There are a wide variety of methods available for use when your company is looking for the most useful information from consumers. However, there is one important factor to keep in mind. When…

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Video content analysis – research trends 2020

Video Content Analysis Research

A strong video marketing drive is fundamental and is only set to become more so with predictions that consumers will watch 100 minutes of video every day by next year. This means that companies are having to think not only about how to create and upload video content in the first place but also how…

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Innovative market research techniques | 2020 update

Innovative Market Research Techniques

While staple market research techniques, including focus groups and competitor analysis, are still relevant to some extent, 2020 looks set to shake the market research industry up as much as it does any other field. Only by keeping on top of the latest trends do market researchers stand any chance at retaining innovation and, ultimately,…

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10 best market research tools in 2020

Market Research Tools for 2020

Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…

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4 Powerful Market Research Interview Techniques 

market research interview

Market research interviews can be difficult to master, especially when all of your interviews will vary — after all, different people will have different responses to your questions. So how can you get market research interview techniques down to an art?  It’s all about looking at every factor at play: how you’ve set up the…

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Thoughts on market research in 2019

Market research

After spending 25 years understanding how different sectors operate, from agriculture to automotive and cultural institutions to banking, it’s been an interesting year learning more about how the market research industry works from the agency or researcher side, as well as the trends and the likely impact of them. 

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