Market Research
MRS Operations Awards Finalists 2021
Let’s start with a bit of background…The Market Research Society Operations Awards are annual awards designed to celebrate the operations professionals in the sector – Hurrah! If we’re honest, operations can get a bit overlooked but they are vital to the research industry running smoothly, so it’s wonderful to see some awards dedicated to them.…
Read MoreVideo Research Platforms for Market Researchers 2021
What are the leading Video Research Platforms in 2021? Video has been used in qualitative research for many years. Recording focus groups or interviews are commonplace and it’s a trend that continues to grow. The advancements in technology and the ability to capture video content anywhere, at any time, has spurred the uptake of feedback…
Read MoreThe Rise Of Video Usage For Market Research
The Rise Of Video Usage For Market Research Back in December 2019, when we could still meet and Corona was just a beer, we conducted a survey amongst our Market Research customers to get their view on the trends they were seeing in the industry. It was clear. Video was already on the rise: %…
Read MoreThe Best Market Research Methods in 2020
Market research is a field that is constantly changing — an ever-adapting group working to understand what modern-day customers are looking for. There are a wide variety of methods available for use when your company is looking for the most useful information from consumers. However, there is one important factor to keep in mind. When…
Read MoreVideo content analysis – research trends 2020
A strong video marketing drive is fundamental and is only set to become more so with predictions that consumers will watch 100 minutes of video every day by next year. This means that companies are having to think not only about how to create and upload video content in the first place but also how…
Read MoreInnovative market research techniques | 2020 update
While staple market research techniques, including focus groups and competitor analysis, are still relevant to some extent, 2020 looks set to shake the market research industry up as much as it does any other field. Only by keeping on top of the latest trends do market researchers stand any chance at retaining innovation and, ultimately,…
Read More10 best market research tools in 2020
Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…
Read More4 Powerful Market Research Interview Techniques
Market research interviews can be difficult to master, especially when all of your interviews will vary — after all, different people will have different responses to your questions. So how can you get market research interview techniques down to an art? It’s all about looking at every factor at play: how you’ve set up the…
Read MoreThoughts on market research in 2019
After spending 25 years understanding how different sectors operate, from agriculture to automotive and cultural institutions to banking, it’s been an interesting year learning more about how the market research industry works from the agency or researcher side, as well as the trends and the likely impact of them.
Read MoreProductivity Hacks for Market Researchers: Audio Notes, Transcription Services and More
As a market researcher, do you feel like you could be more productive but there’s just not enough time in the day?
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