Market Research

Market research is a field that is constantly changing — an ever-adapting group working to understand what modern-day customers are looking for. There are a wide variety of methods available for use when your company is looking for the most useful information from consumers. However, there is one important factor to keep in mind. When…

While staple market research techniques, including focus groups and competitor analysis, are still relevant to some extent, 2020 looks set to shake the market research industry up as much as it does any other field. Only by keeping on top of the latest trends do market researchers stand any chance at retaining innovation and, ultimately,…

Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…

Market research interviews can be difficult to master, especially when all of your interviews will vary — after all, different people will have different responses to your questions. So how can you get market research interview techniques down to an art?  It’s all about looking at every factor at play: how you’ve set up the…

After spending 25 years understanding how different sectors operate, from agriculture to automotive and cultural institutions to banking, it’s been an interesting year learning more about how the market research industry works from the agency or researcher side, as well as the trends and the likely impact of them.