Market Research

Market research is the mechanism by which brands get a better understanding of their market. It’s a multifaceted discipline that can create as much confusion as it does illumination. The past decade has seen companies accumulating huge volumes of data, but often flounder when it comes to crafting actionable insights from it. The right tools…

Market research interviews can be difficult to master, especially when all of your interviews will vary — after all, different people will have different responses to your questions. So how can you get market research interview techniques down to an art?  It’s all about looking at every factor at play: how you’ve set up the…

After spending 25 years understanding how different sectors operate, from agriculture to automotive and cultural institutions to banking, it’s been an interesting year learning more about how the market research industry works from the agency or researcher side, as well as the trends and the likely impact of them.