Video Content Analysis Research

A strong video marketing drive is fundamental and is only set to become more so with predictions that consumers will watch 100 minutes of video every day by next year. This means that companies are having to think not only about how to create and upload video content in the first place but also how…

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Video captioning

Hosting video online is becoming an important part of doing business. YouTube and Vimeo are two of the best platforms to host on. But the big issue with these platforms is the sheer amount of competition you have for space. It’s crucial you find ways to optimise your videos’ visibility. To that end, captioning is…

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Instagram videos

With around a billion monthly active users and a global reach, it’s no wonder more and more businesses are choosing to post videos on Instagram. It’s a dynamic and visually led platform that’s highly conducive to the kind of immersive brand storytelling that businesses value. As well as the ability to post photos and videos,…

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video content accessibility

If you use video content on your business website and social media platforms, as most businesses do, you need to ensure that it complies with the Web Content Accessibility Guidelines (WCAG).  People with disabilities face certain barriers when using the internet, and particularly when viewing video content. If you don’t create content that is accessible…

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