Market Research
Webinar: Join Us to Discover How Privacy Trends Are Changing the World of Insights
Sending an email to the wrong person or keeping data on your desktop ‘just in case’ you might need easy access to it happens far too often in the business and insights world. However, the stakes are becoming even higher when dealing with sensitive, confidential and personal information. With additional legislation and rulings about data…
Read MoreOnline Video Statistics UK 2022 – How Many Videos do People Watch?
Online Video Statistics 2022 Whether it’s browsing Youtube, getting stuck in the black hole that is Facebook Watch or the genuine risk of losing half an afternoon scrolling through viral dance trend videos on Tiktok, online video is everywhere. Through demand for our own video transcription services, we see how much video content creation has…
Read MoreVideo Research Platforms for Market Researchers 2021
What are the leading Video Research Platforms in 2021? Video has been used in qualitative research for many years. Recording focus groups or interviews are commonplace and it’s a trend that continues to grow. The advancements in technology and the ability to capture video content anywhere, at any time, has spurred the uptake of feedback…
Read MoreThe Best Market Research Methods
Market research is a field that is constantly changing — an ever-adapting group working to understand what modern-day customers are looking for. There are a wide variety of methods available for use when your company is looking for the most useful information from consumers. However, there is one important factor to keep in mind. When…
Read MoreInnovative market research techniques | 2020 update
While staple market research techniques, including focus groups and competitor analysis, are still relevant to some extent, 2020 looks set to shake the market research industry up as much as it does any other field. Only by keeping on top of the latest trends do market researchers stand any chance at retaining innovation and, ultimately,…
Read More4 Powerful Market Research Interview Techniques
Market research interviews can be difficult to master, especially when all of your interviews will vary — after all, different people will have different responses to your questions. So how can you get market research interview techniques down to an art? It’s all about looking at every factor at play: how you’ve set up the…
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